Can the Queen and Princess Brides evoke interest beyond the trivial????

Today morning I woke up to see the beautiful photo of the new Queen of Bhutan "Jetsun Pema" staring at me from the front page of the newspaper. The beauty of the Queen took my breath away and I wanted to pinch myself - to see if I am really awake. The instant reaction was - is she really this beautiful and if she is then I am sure there are other such beautiful damsels in Bhutan. I had heard a lot about the pristine beauty of Bhutan, but had never imagined this side of the beauty. My immediate impulse was that I wanted to visit Bhutan to see allllllll its beauty :))).

Well that was that and I had forgotten all about it by the time I was an hour into my work. Then while going through the news section of rediff.com I cam upon an online Poll: Has the new Bhutani Queen's bridal upstaged Kate, Charlene? Out of curiosity I went through the photo of all three and found the Bhuatnese Queen to have really upstaged the other two. She looks stunning in her traditional attire and her beauty is more ethereal than the others.

This immediately took me back to my morning impulse of wanting to visit Bhutan. It also set me thinking that if I am stunned by the beauty of the Bhutanese Queen, then so would many others across the world who have seen the photos. If my impulse is to visit Bhutan to see the BBBBeauty :)))) of the country then so would be that of countless others. If this is the case then can the nation really use these Queens and Princesses as more than mere props and actually treasure them as national resources to further their respective countries' causes.

At the risk of sounding an MCP, all along the ages, which man is not bowled over by a woman's beauty? Be it Cleopatra, an Angelina Jolie, an Aishwarya Rai, Princess Kate or now Queen Jetsun Pema all have beauty beyond words. When wars in ancient times can be fought over queens and princesses, why can't the modern times have visitors clamouring to visit the country of these beautiful women? If such interest can result in increased Tourism then it would ultimately lead to more financial wealth and hopefully more prosperity.

I deliberately say "more financial wealth and hopefully more prosperity" because it is not necessary for Financial wealth to result in more national prosperity. Prosperity depends on a lot of factors e.g. equitable distribution of wealth and protection of environment. Bhutan in fact measures its prosperity not through GDP Gross Domestic Produce) but through GNH (Gross National Happiness) Index which shows the commitment of this tiny kingdom to the real prosperity of its people.

Coming back to the topic of this blog, I would dare say that all the modern Queens and Princesses are educated and distinguished individuals in their own rights. Using them only for ceremonial duties is a wastage of national treasures. If we really promote these beautiful women as the FFFFFFFFFFFFFFACE of the nation, I believe that we should be able to increase "brand awareness" of the nation.